VIYA QU

"My mission is to create an impactful brand by designing functional and responsibly made skirts, challenging the status quo, and bringing people together for a more inclusive society."

 

I started unseem in January 2021 while working full-time as a startup consultant. The original purpose of this project was to exercise my creativity and business skills by solving a very personal problem: I can't bike in miniskirts.

However, as I started to dig deeper into my frustrations and the skirt as a garment, I was stunned by what I learned from fashion history and how the skirt influences gender equality, social status, and mental health.

The more I learn about fashion and its enormous impact on people and the planet, the more challenging it is for me to find clothes I feel good about, including physically, mentally, socially, and environmentally. 

I felt a sense of urgency, responsibility, and purpose to act. My mission with unseem is to create an impactful brand, by designing functional and responsibly made skirts, challenging the status quo, and bringing people together for a more inclusive society.